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Humour

The power of retail therapy!

I used to be, until recently, one of those peo­ple who believed in quick and pain­less shop­ping. For exam­ple, if I need shoes, I go buy about 3 of them that lasts a year or so and wouldn’t bother till the heel start­ing crack­ing or they fell apart at the seams. Or with clothes for that mat­ter. I try and spend min­i­mal time and fuss because I’d rather be doing other things. I rarely spend more than half an hour pick­ing up what I need in a store.

I’m super quick (if only I could say that about every­thing). After more than 2 years in Ban­ga­lore, I’ve yet to go to Safina Plaza, the hub of all com­mer­cial activ­ity and wom­anly indul­gence. I avoid big malls most of the time, since they look so crazy crowded.

Lately how­ever, I’ve started to enjoy the activ­ity a lit­tle more (you can’t not if you have some of the friends I do!) and I’ve even picked up a few point­ers as to where to go to shop for a par­tic­u­lar item. I’ve learnt to enjoy the art of brows­ing around. Of tak­ing a cou­ple of hours and just walk­ing around gaz­ing at win­dows and star­ing at dis­plays : win­dow shop­ping as it is called in com­mon par­lance. I gape, I inspect, I go round and round. In short, I’m try­ing to develop an art here.

Retail ther­apy is defined here as: “shop­ping with the pri­mary pur­pose of improv­ing the buyer’s mood or dis­po­si­tion. Often seen in peo­ple dur­ing peri­ods of depres­sion or tran­si­tion, it is nor­mally a short-lived habit. Items pur­chased dur­ing peri­ods of retail ther­apy are some­times referred to as “com­fort buys.“”

So when­ever I’ve needed to take my mind of some­thing or feel bet­ter, I try and indulge in a lit­tle bit of RT. It works won­ders. I inevitably step out of a store feel­ing much bet­ter than when I entered it, I also emerge much lighter. But this light­ness of the pocket is a small price to pay, for the uplift­ing of my spir­its, I justify.

RT can also appar­ently get dan­ger­ous and addic­tive. It can lead to com­pul­sive shop­ping habits, wreck your mar­riage (espe­cially if your hubby is pay­ing the credit card bills) and even get from uplift­ing to depressing.

I’ve there­fore decided to indulge in mod­er­ate or cal­cu­lated RT. This means I cal­cu­late well in advance and spend within that bud­get. For exam­ple, I knew I was get­ting a bonus, so I spent all of it before I even got it. This is called antic­i­pa­tory spend­ing. Of course, it doesn’t always work that way, and at most times you’ll over­shoot your lim­its by a wild mar­gin. My bur­geon­ing credit card bills are only proof of the fact that the term mod­er­ate can mean many things.

So, I’m off now. No, not for another shop­ping spree. But to add up my credit card bills and cal­cu­late how many life­times I will need to clear all of it. I can just pic­ture my dad (who is strictly anti-credit) shak­ing his head and telling me for the nth time to live within my means!

Discussion

One Response to “The power of retail therapy!”

  1. RT works well with me too ! Another thing that lifts up my spir­its is a good hair-cut :)

    Posted by Rashmi | September 5, 2006, 11:55 am

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